With the introduction of the invoice system and the Electronic Bookkeeping Act, Yayoi Co., Ltd.’s products have also been renewed, and we were asked to produce several animated videos introducing the products and how to use them. We received the composition and narration, and we were in charge of the content/design/animation production.
What we thought about / what we stuck to
Their brand image is already well known. This time, we received some character materials and made some additional illustrations that match them in order to make their video better.
Also, we were given their brand design policy. We created some designs and animations in line with that policy. We also made sure that the structure was easy to understand so that viewers would have no questions such as What are you explaining? Which process is being explained?
