Overview / Issues
As a video used in a website and also as a sales tool, we were requested to produce an ideal video. The content was quite challenging, so we kindly asked our customer to make some draft slides and then we worked with the director to brush up the scenario. We took charge of the content/design/animation production.
What we thought about / what we stuck to
This video is made on the assumption that the most of the target viewers are medical professionals, who already have some understanding of BNP.
The content is quite difficult, so we tried to make it easy to understand. The heart and other organs were characterized so that viewers wouldn’t feel hesitate to watch the video.
The structure is designed to help the viewers organize their comprehension of the content by placing charts and diagrams at the right timing.
