Overview / Issues
This commercial is for elderly people, and it conveys the importance of taking actions to prevent themselves from getting infected with Covid-19
We received a draft sketch and we were in charge of the design/animation.
What we thought about / what we stuck to
Gentle voice of a girl child is adopted for this video so that elderly viewers will feel as if their grandchild was talking to them.
Out of consideration for the elderly viewers, the video is designed to be extremely simple and obvious so that the most important message can be delivered.
