Overview / Issues
We were requested to produce a video introducing the appealing points of the LIXIL Corporation’s unit bathroom series, Lidea and Renobio V.
With the director, we participated in the project from the very beginning of planning and proposal. We received the composition/narration and we were in charge of the content/design/animation production altogether.
What we thought about / what we stuck to
This video focuses on the appealing points of the Lidea and Renobio V: magnetic items and ease of cleaning. This video is mainly used on websites and Youtube, and we proposed how to convey these appealing points more effectively.
LIXIL already had a product introduction video, so we helped their video be more appealing by letting some characters introduce their selling points.
These characters are not too soft, and have a sense of intimacy and elegance. We worked closely with the customer to create these characters.
