Overview / Issues
We were requested to produce a commercial video to expand recognition of Metpo, which has become more convenient and easier to use thanks to improvements in the system.
The duration of this video was set for 15 seconds so that it could also be used as in-train advertisement.
We received the composition and we were responsible for the content/design/animation production.
What we thought about / what we stuck to
As this is a 15-second commercial video on social networking sites and train monitors, we tried to make the information as concise, clear, easy to understand as possible.
We proposed several characters and also designed our own original ones.
By creating pleasing and eye-catching motions, this video has become so appealing.
