Overview / Issues
We were requested to produce an illustrated advertisement for Youtube in accordance with the exam season. We produced two different patterns for two seasons. We received the composition and narration and we were responsible for the content/design/animation production.
What we thought about / what we stuck to
This is a B-to-C medical product, so we tried not to make the content look excessively serious. We tried to convey seriousness and familiarity at the same time.
As this is a Youtube advertisement, the first video clearly and precisely explains what the advertisement is about at the very beginning. We also placed three people of different genders and ages side by side, so that viewers could immediately choose which person to pay attention to.
